#ElectrifyNow
We are a movement of British think tanks and civil society organisations united by a mission: to accelerate the UK’s uptake of electric heating, transport and power generation, moving the country towards a cleaner, greener, brighter, more prosperous future.
The movement supports the global Electrify Now campaign, which has a mission to accelerate the rate of electrification everywhere.
WHY ELECTRIFY?
The UK's energy future is electric. Electrification means switching petrol, diesel and gas powered devices for electric alternatives powered by clean, green, British electrons. Doing so means that driving and heating costs plummet, our air gets cleaner, our climate impact reduces and, as a nation, we are not reliant on volatile foreign energy anymore.
250K
More than a quarter of a million homes now have a heat pump
2M
More than 2 million homes have solar panels installed UK-wide
25%
A quarter of all new cars sold so far in 2026 are fully electric
50%
Renewables provided over half of the nation's power in 2025
WHAT DO WE MEAN BY 'ELECTRIFICATION'?
1
Expanding access to electricity supply to meet a greater share of humanity’s energy needs
2
Replacing technologies and processes that depend on fossil fuels – principally oil and gas – with those powered by electricity
4X FASTER
To build a resilient energy system, we must more than quadruple the current rate of electrification, moving from around 21% of final energy consumption today to 35% by 2035.
This might not sound like a big change, but because of the efficiency of using electricity, this will make giant strides to move away from fossil fuels in our energy system.
And the sooner we move, the faster we can enjoy the benefits of home-grown, affordable and secure renewable electricity.
DELIVERING OUR ELECTRIC FUTURE
The UK is already electrifying its economy. But far too slowly.
And this glacial speed is causing problems we are all feeling: the cost of living crisis, our reliance on foreign energy, even the air we breathe will all be made better by going faster on electrifying the economy.
To grab the huge opportunities electrification will bring, we need to go faster.
“The world has entered the Age of Electricity.”
Fatih Birol
Executive Director, International Energy Agency
“We are at the dawn of a new and clean energy era. An era where cheap, abundant, renewable energy powers a world rich in economic possibilities.”
António Guterres
Secretary-General, United Nations
“It's time for us to think about electrifying everything.”
Sharon S. Garin
Secretary of Energy, Philippines
“Countries that have invested substantially in solar, wind, batteries, and electrification are weathering the present disruption with measurably less economic damage.”
Francesco La Camera
Director-General, International Renewable Energy Agency
“Every additional investment in renewables, electrified transport, buildings and industry is an investment in security.”
Bruce Douglas
CEO, Global Renewables Alliance
“At present, electricity accounts for roughly 20 percent of final energy consumption. We must aim to raise that share as much as we possibly can. As we do so… we must ensure that no one is left behind.”
Murat Kurum
COP31 President-Designate and Minister of Environment, Urbanisation and Climate Change, Türkiye
“Higher oil prices are putting pressure on all our citizens from Suva to Sydney to Stockholm. No one can sanction the Sun, no one can blockade the wind.”
Chris Bowen
Australian Climate Change & Energy Minister and COP31 President of Negotiations
“Electricity is becoming the operating system of the global economy. For businesses, clean electrification increasingly means less risk linked to fossil fuel volatility, lower costs and greater resilience.”
Maria Mendiluce
CEO, We Mean Business Coalition
“WE ARE AT THE DAWN OF A NEW AND CLEAN ENERGY ERA. AN ERA WHERE CHEAP, ABUNDANT, RENEWABLE ENERGY POWERS A WORLD RICH IN ECONOMIC POSSIBILITIES.”
Antonio Guterres
Secretary-General, United Nations
“ELECTRIFY EVERYTHING, AS MUCH AS YOU CAN, ELECTRIFY EVERYTHING.”
Fatih Birol
Executive Director, International Energy Agency
“COUNTRIES THAT HAVE INVESTED SUBSTANTIALLY IN SOLAR, WIND, BATTERIES, AND ELECTRIFICATION ARE WEATHERING THE PRESENT DISRUPTION WITH MEASURABLY LESS ECONOMIC DAMAGE.”
Francesco La Camera
Director-General, International Renewable Energy Agency
“IT'S TIME FOR US TO THINK ABOUT ELECTRIFYING EVERYTHING.”
Sharon S. Garin
Secretary of Energy, Philippines
“AT PRESENT, ELECTRICITY ACCOUNTS FOR ROUGHLY 20 PERCENT OF FINAL ENERGY CONSUMPTION. WE MUST AIM TO RAISE THAT SHARE AS MUCH AS WE POSSIBLY CAN. AS WE DO SO…WE MUST ENSURE THAT NO ONE IS LEFT BEHIND.”
Murat Kurum
COP31 President-Designate and Minister of Environment, Urbanisation and Climate Change, Türkiye
“EVERY ADDITIONAL INVESTMENT IN RENEWABLES, ELECTRIFIED TRANSPORT, BUILDINGS AND INDUSTRY IS AN INVESTMENT IN SECURITY."
Bruce Douglas
CEO, Global Renewables Alliance
“ELECTRICITY IS BECOMING THE OPERATING SYSTEM OF THE GLOBAL ECONOMY. FOR BUSINESSES, CLEAN ELECTRIFICATION INCREASINGLY MEANS LESS RISK LINKED TO FOSSIL FUEL VOLATILITY, LOWER COSTS AND GREATER RESILIENCE.”
Maria Mendiluce
CEO, We Mean Business Coalition
“HIGHER OIL PRICES ARE PUTTING PRESSURE ON ALL OUR CITIZENS FROM SUVA TO SYDNEY TO STOCKHOLM. NO ONE CAN SANCTION THE SUN, NO ONE CAN BLOCKADE THE WIND."
Chris Bowen
Australian Climate Change & Energy Minister and COP31 President of Negotiations
“Electrify everything, as much as you can, electrify everything.”
Fatih Birol
Executive Director, International Energy Agency
“We are at the dawn of a new and clean energy era. An era where cheap, abundant, renewable energy powers a world rich in economic possibilities.”
António Guterres
Secretary-General, United Nations
“Countries that have invested substantially in solar, wind, batteries, and electrification are weathering the present disruption with measurably less economic damage.”
Francesco La Camera
Director-General, International Renewable Energy Agency
“At present, electricity accounts for roughly 20 percent of final energy consumption. We must aim to raise that share as much as we possibly can. As we do so… we must ensure that no one is left behind.”
Murat Kurum
COP31 President-Designate and Minister of Environment, Urbanisation and Climate Change, Türkiye
“Electricity is becoming the operating system of the global economy. For businesses, clean electrification increasingly means less risk linked to fossil fuel volatility, lower costs and greater resilience.”
Maria Mendiluce
CEO, We Mean Business Coalition
OUR ELECTRIC FUTURE
IS TAKING SHAPE
Explore examples of electrification in action from across the world.
BUSINESS BACKS ELECTRIFICATION
”Companies with a total annual revenue of USD 1.5 trillion are calling on governments to establish clean electrification as a central pillar of economic and industrial strategy.”
91%
say electrification will improve energy security.
88%
say electrification will make their business more competitive.
90%
expect to have largely replaced fossil fuels in their operations by 2035.
82%
want their country powered mainly by renewables-based electricity.
RAISE COLLECTIVE AMBITION
Support the call for higher global ambition, aligned with 35% electrification by 2035.
PLAN YOUR TRANSITION
Develop or update national and sub-national plans and supporting policies to align with the higher level of collective global ambition.
ENABLE SCALE AND SPEED
Encourage investment and deployment at scale, through integrated system planning, effective market and grid signals and regulation, streamlined permitting and connections, resilient supply chains and a skilled workforce.
CROWD-IN
CAPITAL
Mobilise investment and financing at scale by using public finance to crowd in private capital.
WHAT GOVERNMENTS
CAN DO
GOVERNMENTS ARE UNITING TO ACCELERATE COLLECTIVE ACTION
The following countries and regions are coming together, as part of the global Electrify Now movement, to share solutions, advance practical co-operation and mobilise investment across clean power, electricity infrastructure and end-use sectors. Visit the Electrify Now government coalition web page, hosted by the European Commission, to find out more.
ARMENIA
AUSTRALIA
BRAZIL
CANADA
ETHIOPIA
EUROPEAN COMMISSION
GERMANY
JORDAN
KENYA
PHILIPPINES
REPUBLIC
OF KOREA
SINGAPORE
TURKIYE
UNITED KINGDOM
URUGUAY
The Electrify Now government coalition is supported in its efforts by the International Energy Agency and the International Renewable Energy Agency.
NEWS AND COMMENTS
14 Sept 2026
Electrify Australia coalition launches national electrification campaign
Electrify Now
23 Jun 2026
The age of electricity has arrived
Press release
Electrify Now
23 Jun 2026
Governments' Joint Statement on the launch of Electrify Now
London Climate Action Week
Electrify Now
22 Jun 2026
Joint global business statement on Seizing the Electric Advantage
We Mean Business
15 Jun 2026
New polling shows overwhelming global business support for clean electrification
E3G, GRA and WMBC
UPCOMING EVENTS
PAST EVENTS
RESOURCES
Case for electrification
The electrification imperative
How a switch from burning fossil fuels to using electricity can unlock the full value of the energy transition
Ember
Case for electrification
Turning electrification into growth
How subnational governments can lead the clean electrification boom
Under2 Coalition
Regional reports
Electric Asia
How Asia is leading the electric age, powering its rise and reshaping the global order
Ember
Policy
10 Policy Principles to Seize the Electric Advantage
We Mean Business Coalition
Case for electrification, Sector reports
Powering the Transition: Building Electrification
World Green Building Council
Case for electrification
Transitioning away from fossil fuels
A roadmap powered by renewables, electrification and grid enhancement
IRENA
Case for electrification
The Electrotech Revolution
Ember
Case for electrification
Electrification Staircase
Electrification Alliance
Sector reports
Is electrification happening fast enough?
Jan Rosenow
Sector reports
Energy productivity
Increasing efficiency in an expanded, electrified energy system
Energy Transmission Commission
Case for electrification
Industrial electrification
Oxford University
Case for electrification
Build Clean Now
Mission Possible Partnership
Case for electrification
Electric Advantage
We Mean Business Coalition
CAMPAIGN PARTNERS
Our movement’s spokesperson is Matt Finch: a policy expert who has worked in the climate sector for over 15 years. For any enquiries (media and more general), please contact him on matt.finch@ecomatters.consulting
JOIN THE MOVEMENT
Does your organisation want to show its support for fast-tracking our clean, electric future?
Get in touch to find out about signing on as a campaign supporter.
Show your support.
Tag us #ElectrifyNow
SPREAD THE WORD
Share this page with colleagues, stakeholders and friends.
And tag our movement #ElectrifyNow on social media.
CONTACT US
GENERAL & MEDIA ENQUIRIES:
PHOTO ATTRIBUTION
Solar Panels by Christine Westerback
Wind turbines and coastal pathway at sunset in York by Oliver Schröder
Woman charging electric vehicle by JUICE